In the world of fast fashion, two U.S.-based companies loom large: Forever 21 and American Apparel. Both are based in Los Angeles, but the two could not be more different. American Apparel proudly boasts that the clothes it sells are "made in the USA." In contrast, Forever 21 subcontracts with factories all over the world. Dov Charney, American Apparel's Canadian-American founder and CEO, has a reputation. "I knew from a very early age — in elementary school — that I was going to rub some people the wrong way," he says. His company's models are often close to naked in ads at bus stops and in magazines. He has faced a variety of harassment suits, sexual and otherwise, and has had some serious trouble with Immigration and Customs Enforcement. Charney, 44, claims irregularities with worker documents once forced him to lay off more than one-third of his staff. Do Won Chang, founder and CEO of Forever 21, is 58, Korean-American and devoutly Christian. Every Forever 21 shopping bag is
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